The father next reminds his sons that what is before his eyes will be what eventually dominates his choices. He reminds him to not let the sayings he gives him - and the Scripture upon which they are based to depart from his eyes. There is so much in our society that tries desperately to grab the attention of our eyes. Even though we may place the Word of God and the commandments of God before the eyes of our children, they must be warned that there will be a concerted effort to have their eyes drawn away from such things.
Think about the advertising business for a moment with me. They spend millions of dollars researching just what images have the greatest impact. Each year during the Super Bowl, companies spend over a million dollars for 30-60 seconds just to get the greatest impact upon the eyes of those who watch that event. They do it becuase they want the images and the thoughts that come with them to stick with us. And to be honest with ourselves, we have to admit that the majority of those images and messages run contrary to the Word of God. This is why we need to impress upon our sons the importance of not letting God's commandments and God's Word depart from our sight.
People ask me why I urge people to have a DAILY quiet time where they read and meditate upon God's Word. It is because when they walk out the door to begin their day, they need that word impressed and engraved upon their very souls and hearts. That is what the father says here to his son. Keep these words - these sayings - these quotations in your heart! There will be hundreds of messages a day that will run contrary to them - seeking to have us live for something that is 180 degrees counter to God's will for our lives. But do not let these images and these things dominate your sight - keep your eyes fixed on the Word of God - and the wil of God as it is expressed to you there.
Remember the number of times we are warned of the wiles of the immoral woman. Almost every time that warning includes a warning not to let ourselves be captured by her appearance. 1 John 2:15-17 warns as well that one of the things we will face consistently is a temptation to live by the lust of our eyes. Proverbs 23:26 and the verses that follow it are a similar appeal, "Give me your heart, my son, And let your eyes delight in my ways." This appeal comes moments before the father warns his son of the dangers of the immoral woman and her appeal to his eyes - and the way that alcohol appeals to the eyes as we look into glass as it is placed before us. The eyes are the portal to our souls. If we look long enough and hard enough at something it can have a powerful affect upon us. This works both ways with us. Paul told the Corinthians that as we gaze on the glory of the Lord - we can be transformed into that same glory as the Holy spirit works within us.
Dads, focus your sons on the Word - and warn them about the ways that their eyes will be used against their own best interests. Don't hide from them the way that the world will make its appeal. Call them to fix their eyes on the Word of God - so that the Word they see will move through their sight into their hearts where it will transform them more and more to God's ways and God's character. What they see will affect them. Make sure they know that in this battle for their soul, the one thing to keep before them is God's Word.